Shadow Fashion

Leading the way in African Fashion

About Us

Our Mission

Our Vision

To establish long-term relations by providing exclusive and quality products.

To become the leading global ambassador of African luxury fashion—celebrating heritage, empowering artisans, and redefining elegance through bold, authentic design.

Team work

Customers focus

At Shadow, teamwork is our foundation. With over 45 years of heritage as a family business, we grow together—guided by trust, shared purpose, and a deep respect for every contribution. Our strength lies in unity, just as it always has.

Our customers are at the heart of everything we do. At Shadow, we listen, learn, and evolve to serve our community with unmatched quality, elegance, and care—delivering not just fashion, but a deeply personal experience rooted in trust and style.

Core values

Heritage & Legacy

We honor over 45 years of family tradition, preserving the essence of our roots while embracing the future.

Excellence in Craftsmanship

We are committed to the highest standards—blending luxury with authenticity in every stitch, silhouette, and story.

Customer-Centered

Our customers inspire everything we create. We listen, adapt, and deliver with empathy, elegance, and integrity.

Innovation with Purpose

We fuse timeless African artistry with modern design, constantly evolving while staying true to who we are.

Unity & Teamwork

Built on the strength of family and collaboration, we believe great things are achieved when we work together.

Cultural Pride

We celebrate African identity with boldness, beauty, and respect—carrying our heritage with pride into the world.

Industries strength

With over four decades of experience, Shadow stands as a trusted name in luxury African fashion. Our deep-rooted understanding of the market, global reach, and unwavering commitment to quality position us as a leader in an evolving industry driven by heritage and innovation.

How We Work

Design

Sourcing

Inspection

Packaging

Logistics

Infrastructure

Visit Our E-Commerce Store(AfroLace)

Explore Shadow and its partner brands online, exclusively at afrolace.com — a luxury e-commerce destination where you can shop our curated collections from the comfort of your home

SHOP ONLINE